I always dreamed of living with real freedom.

Enough time to do what I love, with people I love, without feeling trapped in someone else’s plan for my life. If you’re reading this, there’s a good chance you know that feeling too.

Very early I realised the traditional path would not give me that. University, a “respectable” career, climbing a ladder that didn’t feel like mine – it all felt wrong in my body. So instead of committing to a path that was never really mine, I stepped out into the world to get to know myself and to see what was truly possible.

Two callings pulled me strongly.

One was spirituality in many forms. I went deep into teachings, practices, retreats, anything that could help me understand consciousness, suffering, and what a meaningful life really is.

The other was the question of freedom and money. I didn’t want to be dependent on a job that drained my energy. I tried different projects, chased “passive income”, learned from people who seemed to have cracked the code. Most of those attempts failed. But every failure showed me what didn’t fit and pushed me closer to what was truly mine to do.

Over time I started organising everything I was learning. I didn’t want spirituality to stay as inspiration that disappears after a good weekend. I wanted clear, practical principles I could actually live and build a life around. It took many years and three books to distil the core of the teachings that felt real, grounded and effective.

When that work finally came together, I felt a deep inner peace, like a big inner task had been completed.

But then a new question appeared:

If this is genuinely helpful, how do I share it with the right people in a way that feels honest and still pays the bills?

By then I had years of experience in sales and marketing, and I had even run my own marketing company. I began experimenting with how to present spiritual and personal growth work without turning it into something manipulative or fake. I wanted a path where integrity and income could exist together.

The more I explored this, the more clearly I saw the same pattern in others.

So many spiritual teachers, healers, guides and creators have beautiful, powerful work. But they feel lost when it comes to structure, messaging and money. They don’t want to become “influencers” or run a hard-sales machine. They just want a clear, grounded system that lets them serve fully and live from it.

This is why I care.

I know how it feels to have a real calling, to want to serve, and at the same time to lie awake at night wondering how to make it sustainable. I’ve been there. I’m not speaking from the top of the mountain. I’m simply a few steps further on the same path, turning what I’ve learned into maps you can follow and adapt.

I believe my highest impact is not only in sharing my own teachings, but in helping those who help others. When I support spiritual creators in building stable, aligned businesses, their work reaches far more people than I ever could alone.

That is the butterfly effect I want to contribute to.